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Apple TV is expected to lead the living room
09-03-2010, 03:46 AM
Post: #1
Apple TV is expected to lead the living room

Coach purses report,Over the past 10 years, Apple with iPod, iPhone, iPad regain prosperity and a series of products, but with one exception. 2006, available in the Apple TV is a set-top box, can be used to play movies and other digital content. U.S. investment bank Kaufman Brothers analyst Shaw Wu (Shaw Wu) estimates that sales of the product has less than 300 million units. The iPad sales market 3 months reached that figure.

However, on September 1st conference, Apple CEO Steve Jobs (Steve Jobs) has announced that Apple TV(Cheap Coach Bags) will be upgraded not so revolutionary. This new Apple TV to change the appearance of: shell from white into black, size is only a quarter of the old section of products, but also changed their mode of sale of television programs and instead to provide leasing services. Price of 229 U.S. dollars from the original cut to only 99 U.S. dollars. But in addition, most functions are not much changed. U.S. consulting firm BGT Partners Technology Marketing consultant David Clarke (David Clarke) said: "What you see is still a fan designed specifically for Apple products."

That being the Coach factory outlet case, why should they be too concerned about this products? Even Steve Jobs admitted that the products are mainly designed for technology enthusiasts, and September 1 of the conference is mainly used to introduce new iPod,Cheap Jeans and iTunes, social networking features. But one thing Jobs did not say that Apple wants to be the master of the living room. His "Business Week" that when the time, Apple can create an application store for TV, iPhone applications will be copied to the TV mode. When asked whether the future will evolve to become iPad TV, Jobs shrugged, said: "I do watching TV, usually do."

But Jobs said the timing of this evolution does not depend on us. Apple's biggest obstacle is that they have no right to own the way you want to sell TV shows. 3 conducted the negotiations with Apple executives(Designer Jeans) said the media industry, content producers annually through cable operators access to billions of dollars in revenue, the fear of angering them so the cable operators, so they end of last year Apple refused to cooperate with the introduction of paid services. Consumer choice models originally purchased through their favorite channels without having to buy hundreds of never once see the channel.

The media industry executives said Apple this spring to give up the idea: replace the cable companies no longer continues to build on, but will focus on equipment, watched by more than the same content. For example, in November this year with the latest software release, Fox popular show "Glee" (Glee) fans can be rented this series, the way to work in the morning through the iPhone to watch at lunch time to look through a number of PC, wait until home from work, you can continue to iPad,Jeans Outlet or Apple TV to watch.

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